Drive traffic to your vacation listing
November 13th, 2009 by Ryan T
Using Search Engines to Your Advantage
First Vacation Rental receives a lot of its traffic from Google. In fact, about 70% of our new visitors come directly from Google searches. These visitors are potential vacationers searching for a rental on the Cape, usually near a popular Wellfleet destination such as a beach or pond.
Our most popular searches include the following terms:
- Wellfleet vacation rentals
- Indian Neck Beach
- Bound Brook Island
How to Get These Vacationers to Your Listing
The easiest way to get these searching vacationers to your listing is to provide them with information they might be searching for. If your rental is on a beach, provide information about that beach. The First Vacation Rental listing service gives you a lengthy description field to write anything you want about your rental and the surrounding area.
Here are some guidelines on how to use the description field to effectively lure internet searchers:
- Include a couple of sentences that describe the popular destinations that are close to your rental. Beaches, town centers, and any activities for kids are great topics to write about. Remember to include how far these destinations are from your rental with terms like ‘walking distance’ or ‘short drive’. Vacationers may be searching for these terms in Google, Yahoo, or Bing as they look for a summer vacation rental. As an added benefit, the more information you provide to vacationers to pique their interest, the more likely they will be to inquire about your listing.
- Write as much as you can about your property. A few sentences describing the property’s location in Wellfleet and how beautiful Wellfleet and Cape Cod are in the summer months will go a long way in driving traffic. Search engines love text, so the more you write about your property, the higher your listing will appear in their search results.
- Like most Cape Cod property owners, you’ve probably vacationed on the Cape a few times. And over the years, you may have learned helpful tips about the area surrounding your rental. It’s a good idea be to pass that information along to any vacationers who are browsing your listing. List your favorite restaurants and shops in town. Provide any insights you have about parking at the popular beaches that vacationers need to drive to. Remember, you’re an expert when it comes to the area around your property, and vacationers will find your advice very valuable.
But Don’t Overdo It
Providing information on the area immediately surrounding your rental is a great idea, but describing every destination on Cape Cod is just too much. There’s no need to list all the beaches in your town– set a limit of 4 or 5 destinations to talk about. Also, try to stick to destinations that you’re familiar with and can really give great advice about.
Let Us Help
First Vacation Rental has a lot of experience when it comes to writing content about Wellfleet and Cape Cod. Feel free to bounce ideas off us, or have us review your listing page or help you write a description about your property.