How to Name Your Vacation Rental Property Listing
January 22nd, 2010 by Ryan T
The First Vacation Rental software offers a large number of different inputs, if you choose to fill them out, about your rental property. Although the software allows you to describe your rental in great detail, the simple things are usually the ones that matter most. One such field is the name of your property.
The highlighted area above is how your vacation rental name will appear on our listings page.
The Name Stands Out
When vacationers are browsing the listings on First Vacation Rental they will immediately notice the name because of its bold blue color and large font size. Remember that your vacation rental listing is competing with 20 other listings on this page. If you want vacationers to click your listing and learn more, your name had better be appealing to them.
Provide Information
One way to attract to renters is to let the name of your property provide them information they are looking for. For example, one the most common questions our home owners receive in their inquiries is: “How close is your house to the beach?” Every house on the Cape is pretty close to the beach, but not every vacationer knows that. You can use your property name to show off just how close you are with a name like “Only 15 steps from the beach”. When coming up with the name, think about what vacationers are looking for when selecting which home to rent.
Be Professional
It’s not hard to attract attention by using funny looking characters and typing in all caps. If you named your home “~!~!!! CLICK HERE !!!~!~” everyone might see it, but probably no one would want to rent it. Both you and your listing should look professional and respectable in order to gain the trust of renters.
Truthfulness is another important characteristic your property name should possess. Do not claim your home is 15 steps from the beach if in fact it is a mile away. Vacationers will eventually figure this out and dismiss your property. If your home is a bit further from the beach, highlight some other great characteristic.
Experiment
You are not married to the name of your property on your listing. Feel free to change it and experiment with it. If you picked a name last year, but think maybe it’s time for a new name, then go for it. You can keep changing your name until you find something that works. There’s no perfect formula for naming your property, so you might need to try a few names before finding one that both describes your rental while also attracting the interest of vacationers.
Want Help? Let Us Know
If you want some help brainstorming some names, or just want to bounce a few ideas off us, then let us know. Cape Cod vacation rentals are our specialty and we’d would love to hear your story and give you our best advice.
Tags: homeowners, inquiries, search, seo